I always joke with RIMarkable Robb that BlackBerry Messenger (BBM) is the only thing keeping preventing him from switching devices. BBM is a part of any conversation about leaving BlackBerry. Yesterday I had my first real BBM moment when a customer asked me for my PIN vs phone number. What was more interesting is on all their business cards their BlackBerry PIN was printed below the phone number.
I guess RIM is riding the wave of BlackBerry Messenger with their new commercial. It’s almost like advertising an addictive drug that holds you hostage to a platform, wait it is exactly that. RIM is finally a pusher.
[Via RIMarkable]