A few weeks ago we wrote about Amazon moving to a Brick and Mortar” store to help fend off the iPad. For what ever reason, Target was the luck store to get the Kindle. Now there is a solid date for the availability. According to Amazon’s press release the street date will be June 6th. The price of the Kindle will be 259 dollars.
This move should definitely help the sale of the Kindle because there are still a lot of people that want to hold a device before they buy it.
Here is the full press release
Target Launches Kindle Nationwide
Amazon’s revolutionary wireless reading device available in all Target Stores on June 6
MINNEAPOLIS–(BUSINESS WIRE)–Target® Corporation (NYSE: TGT) today continued its commitment to making Kindle, Amazon’s bestselling product, available to its guests with a June 6 nationwide roll-out. Target is the first brick-and-mortar retailer to carry the reading device.
“Our guest’s response to Kindle has been overwhelmingly positive,” said Mark Schindele, senior vice president, Target. “We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want.”
Kindle retails for $259 and is Amazon’s purpose-built reading device that wirelessly downloads books, magazines, newspapers, blogs, and personal documents to a crisp, high resolution electronic paper display that looks and reads like real paper. Kindle fits comfortably in one hand for hours, has an e-ink display that is easy on the eyes even in bright daylight, two weeks of battery life, and 3G wireless with no monthly fees. Customers can read and sync their Kindle books on iPhones, iPod touches, PCs, BlackBerrys, Macs, iPads, and soon, Android devices. These features, paired with the massive selection of over 550,000 books available in the Kindle Store, have made Kindle the bestselling product across the millions of items available at Amazon.com.