BlackBerry App World 2.0 is about to start the mass rollout. RIM is highlighting many of the new features of App World 2.0 on their site. Hopefully usability is something they will fix because App World has not been as useful as many 3rd Party app stores. Get your copy of App World 2.0
Credit Card and Wireless Billing Option
In addition to using Paypal you can now bill to a credit card or to your wireless carrier
Barcode Scanning
Scan barcodes from friends devices, online, or in print ads to quickly download new apps
Apps Starting at 99¢
No much to say here you can now get inexpensive apps in App World
Streamed lined My World View
Simple view of installed, deleted, pending, or archived apps. (If done right this is a great update)
New Top 25 Lists
Additional lists of top 25 apps like themes, new apps, updated apps and more. (This really helps with discovery)
I have had limited time to play with App World 2.0 but the performance seems greatly improved but I cannot tell if that is the app or my new phone. Hopefully everyone can start updating soon.