AT&T is getting aggressive about smartphone mobile hotspots. Currently AT&T offers a Mobile Data Pro plans for $25 /2GB on your mobile device. When you add the Mobile Hotspot plan for $20 /2GB you now have a $45 /4GB plan. We have always complained about the idea of paying for how we want to use our data, but adding additional data to the mix removes most objections. The Mobile Hotspot app is starting on the HTC Inspire 4G on February 13th.
Hopefully devices like the iPhone and Windows Phone 7 will bet the Mobile Hotspot app in the coming weeks or months. I don’t see many MiFi users dropping their devices with unlimited data plans in favor of this new Mobile Hotspot plan but for an all in one device it is hard to justify carrying yet another device.
Press Release
AT&T Details Pricing, Launch of AT&T Mobile Hotspot App Coming February 13
Application Provides Additional 2GB of Data, Bundled with AT&T Data Pro
AT&T* today announced select smartphone customers will soon be able to connect multiple devices from their smartphone – via Wi-Fi – thanks to the new AT&T Mobile Hotspot application. The feature will first be available February 13, beginning with the in-store launch of the HTC Inspire™ 4G. Bundled with the AT&T Data Pro plan, customers will benefit from a total of 4GB for $45 per month.
In addition, also on February 13th, to bring AT&T’s smartphone tethering plan in line with the AT&T Mobile Hotspot offer, AT&T will automatically add the additional 2GB of monthly data usage to smartphone customers already on a tethering plan – at no extra charge. Customers will incur the same $20 monthly fee they’re accustomed to paying, only now they’ll receive an extra 2GB of data each month.
AT&T Mobile Hotspot details include:
- Connectivity for multiple wireless devices to AT&T’s mobile broadband network
- 2 GB of data usage for $20 a month, bundled with AT&T’s Data Pro plan ($25 / 2GB)
- The combined AT&T Data Pro plus AT&T Mobile Hotspot will provide 4GB for $45 per month
- 4GB applies to collective use among all devices
- Overage fee of $10 per gigabyte
“Our customers want to connect as many devices as possible to the nation’s fastest mobile broadband network, which is getting faster with 4G,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “We want to extend the benefits of an additional 2GB to smartphone customers on our tethering plan. This delivers more value today for the price they’re already paying – and that’s what our customers want.”
Customers will receive a text message from AT&T – as soon as February 13 – once the additional 2GB has been auto-added to their plan.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas. Availability increasing with ongoing backhaul deployment. Learn more at att.com/network
