I have always hated buying stuff from Apple due to this silly 10% restocking fee. Unless my need is immediate or I cannot purchase any place else I do not shop Apple retail due to this restocking fee. If you purchased your iPhone directly from Apple you have 30 days to return your iPhone with any restocking fee if you are not satisfied. Lets call this what it is, you not have a return policy at Apple that almost every other retail chain offers. This is not a huge move rather a step out of the dark ages.
If you buy from AT&T, Walmart, Radio Shack, Best Buy or other retailers check their return policy. The 30 dyas starts once Apple ships your device.
[Source BGR]